Posts filed under 'Academics'
Thanks to an incoming student for this lead:
Hi My name is stephanie mcduffie, and I am a new admit to the Wharton school. I was just at admit weekend this week and looking forward to joining the club. as i am searching for ways to finance school I came across this scholarship that maybe current students might be interested in. Please share with the group, and I hope that maybe a Wharton student will be the recipient.
Thanks and looking forward to becoming more involved!
Stephanie
http://www.atlanticmediacompany.com/fellowship.html
April 22nd, 2008
From Professor Scott Rosner…
Please pass this announcement and FAP description along to WSBC and M&E membership ASAP (along with any other groups you feel relevant), as I just received it from AOL Sports. We are looking for 4-6 students to work on this really interesting project. Given the very late nature of this note, please have interested students email me ASAP with a resume attached. Students will receive credit through the FAP course, which will coordinate the logistics of course registration with the student team as soon as it is formed. We are hoping to have our first meeting mid-week next week if at all possible. I know that it’s DIP week, but we’d like to have the majority of the team present for the initial client meeting. The FAP is open to first and second year students, and the FAP office will coordinate the auction points part of it.
Thanks!
Best,
Professor Rosner
Click here for a more complete description of the project, posted on webCafe.
January 28th, 2008
Professor Fader has referred to us a fantastic and unique opportunity to develop a marketing strategy for Philadelphia-based musician and Universal/Decca recording artist Phil Roy. See below for an excerpt from the note from Decca and click here to read a fuller description posted on webcafe. If you’re interested, please follow-up w/Grey Montgomery so he can help organize a team.
Message from Garrett Shelton
The Decca Label Group
Senior Director, Marketing
“It goes without saying non-traditional approaches in the marketing of recorded music have become a necessity in the current marketplace. With the broad availability of “free” entertainment on the internet to the extraordinarily crowded media landscape, how one builds awareness and a profile for a musician and successfully monetizes their activity and artistic product is a daunting task. Decca Records recently signed Phil Roy, a Philadelphia-based singing songwriter, who has made a career out of doing the thing that never goes out of style but is still a rare talent: he writes good songs. One characteristic that makes Phil truly unique is that he thinks like a creative marketer. Over the past several months Decca and Phil have come up some some interesting angles on how to enter the marketplace with his new album, The Great Longing, but we also are not limiting the thought process to a mere record launch. For example, how can we explore and develop Phil’s relationship in culinary world (he counts James Beard Award Winner, Mark Vetri as a great friend) to make him unique in the music marketplace? How can we achieve great efficiency from our traditional marketing methods such as radio promotion and brick and mortar retail? Decca’s looking for interested MBA candidates to enter Phil’s musical world, help us develop some great ideas already on the table….and then afterwards, have a meal on that very same table.”
About Phil Roy
Phil Roy has had his songs recorded by Ray Charles, Joe Cocker, The Neville Brothers, Los Lonely Boys, Guster, Widespread Panic, Mavis Staples and many others. His songs appear in numerous films including the Academy award winners “As Good As It Gets” and “Leaving Las Vegas”. A WXPN Favorite his solo albums “grouchyfriendly” and “Issues + Options” have been released to extensive critical acclaim. Stephen Holden of the New York Times called Issues + Options “one of the 2 or 3 most satisfying albums by an American singer songwriter”. His latest release “The Great Longing” is due to be released nationally in April of 2008 on the Decca/Universal label. More info at www.philroy.com.
November 12th, 2007
What: Presentation from sports Super-Agent Arn Tellem
When: Wednesday November 7 @ 4:30 PM
Where: JMHH G06
For those interested in professional sports negotiations, Arm Tellem, named the “Most Influential Agent in Sports” by Sports Business Journal and “Most Influential Sports Agent” by The Sporting News, and agent for NBA players including Ben Wallace, Tracy McGrady, Pau Gasol and Jermaine O’Neal and MLB stars including Chase Utley, Hideki Matsui and Jason Giambi, will be speaking to sections of a Negotations class this Wednesday @ 4:30 PM. If you cannot make it, a video of the lecture will be subsequently available on Spike. For more on Mr. Tellem, click here.
November 4th, 2007
What: Presentation by Al Meyers, VP of Strategic Planning, Turner Broadcasting System
When: November 7 (Wednesday) 3 PM
Where: JMHH 240
Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. TBS, Inc. employs more than 9,000 people worldwide. Many are familiar with TBS, Inc.’s groundbreaking network, CNN, one of the world’s most respected and trusted sources for news and information. TBS, Inc. is also home to familiar entertainment networks such as TBS, TNT, Cartoon Network.
A Wharton alum, Al and his team at Turner is working with a team of Wharton students and me this term in offering to students a unique project experience, detailing a web syndication strategy for Turner Broadcasting. Al’s presentation will be focused primarily on the topic of learning through gaming, but he will be here to answer questions related to Turner Broadcasting and the business of media and entertainment. Please join us on Wednesday in welcoming Al to campus.
If you’re interested in attending the presentation, please contact Nelson Gayton at 
or 215-563-0396. You may also come by class on Wednesday @ 3pm in Huntsman 240.
November 2nd, 2007
Prof. Eliashberg is bringing three media-related speakers to his undergrad Marketing Research (9am) and Marketing Models (10:30 am) classes this semester. The speakers will be:
10/29: Eric Kessler, Co-President, HBO
11/7: Shelley Zalis, OTX (Entertainment industry market research)
11/14: Ed Wolkenmuth, IPSOS (market research focused on consumer electronics and DVDs)
If you would like to attend, please email Prof. Eliashberg and let him know that you will be in attendance. The presentation will be the same in both sections.
October 21st, 2007
From Karen Beckman, Director of Cinema Studies at Penn…
Karen Beckman, incoming director of Cinema Studies, invites all graduate students to come and discuss opportunities for studying film and related media at Penn at the graduate level.* Find out about our Graduate Certificate program
* Learn more about how to become part of our team of graders, super-graders, and teaching assistants
* Sign up for graduate student coffee mornings with visiting scholars such as Mary Ann Doane, Laura Mulvey, Jacqueline Stewart and Philip Rosen
* Tell us what we in Cinema Studies can do to help support your teaching, programming, research, and job market needs and interests
We will meet in 401 Fisher Bennett Hall on Thursday, September 20, 6:30-8:00 pm.
September 14th, 2007
Professor Gayton has announced a stellar lineup for his MKTG 895 M&E field project course. See his note announcing the course and the projects here…
August 30th, 2007
As some of you may have already heard, Professor Gayton is seeking students to participate in an Advanced Study Project for the Fall 07/Spring 08 which can be characterized as an “Entrepreneurship and Innovation in Media & Entertainment”-type interdisciplinary project. It’s focused on emerging technology products and companies, and has attracted strong interest from a number of students.
If you are interested in participating or learning more about the project and have not yet submitted your resume, please click here for more information.
May 4th, 2007
If you represent a company with an interest in having a group of Wharton students complete a project please email us. We will direct your request to the appropriate channels.
Members of the Media & Entertainment Club possess a wide variety of background and expertise. Many possess hands-on experience in addition to exposure to the business side of M&E.
January 1st, 2007
