Wharton Media & Entertainment Club

Sony BMG Marketing Internship

April 22nd, 2008

Company: SonyBMG

Label: RCA Music Group (RCA, J Records, Arista)

Department: Marketing Planning (financial operations)

Internship Level: Graduate, MBA preferred

note: unpaid internship, for program credit only

Description

Daily Responsibilities:

• Reviewing and summarizing daily BDS, SoundScan, Radio Promotion, Sales and Spending Status (budgeting) reports
• Executing marketing research projects as requested, specifically related to historical and projected spending by marketing and promotions departments
• Preparing trending analysis to support facts being presented to senior management
• Work with P&L statements related to album releases
• Defining and preparing an operating statistics book (policy manual) for Marketing Planning; the project will be used to refine procedures and spending guidelines for the RMG label group and train new employees

Skills Needed:

• Highly advanced Excel skills, particularly pivot tables, editing data queries from external databases, and possibly regression analysis to determine spend-to-sales correlations
  
• Financial and Marketing backgrounds highly valued
  
• An understanding of music or entertainment industry economics and accounting helpful
  
• Strong communication skills and ability to adapt to varied communication styles
  

What the Intern Will Acquire Through the Internship:

• Understanding economics and accounting involved in an album’s release through completing profit & loss projections
• Exposure to marketing plans and typical Marketing & Promotions spending
• Understanding of internal procedures related to expenditure approvals and investment decisions based on monitoring spending
• Knowledge of results of ad-hoc studies and strategic research projects affecting the company and industry as a whole
• Understanding of music industry contracts and royalty / artist advance concepts

Contact:

Mark Gazdik, Columbia Business School MBA 2000

Associate Director, RCA Music Group

745 Fifth Avenue, 7th Floor; New York, NY 10151

Mark.Gazdik@sonybmg.com

Entry Filed under: Career