Wharton Media & Entertainment Club

Upcoming Marketing Conference to Feature Media Panel, Speakers from Disney and Youtube

October 17th, 2007

Don’t miss the upcoming 2007 Wharton Marketing Conference, to be held October 25-26 at the Sheraton Philadelphia City Center. For more information on the conference and to purchase tickets, visit the conference web site.

Aside from extensive networking opportunities, insights from industry leaders, marketers and professors regarding the issues facing global brands, and tons of free stuff, the conference will features a M&E panel entitled “Ready to Sweep Out Traditional Media?” - read below for the panel description and list of panelists.

Media Panel: Ready to Sweep Out Traditional Media?

New media such as Internet advertising, user-generated media, and mobile marketing,are radically changing consumers’ exposure and purchasing behaviors. Companies are implementing innovative marketing strategies to leverage these new media in capturing and maintain customers. This panel will explore the impact and potential of new media in the marketing world. Is the impact so powerful that new media is actually sweeping out traditional off-line media?

Potential Questions

• What kinds of the impact on the marketing world are brought by digital media?
• How can digital media change consumer behaviors?
• How are digital media instrumental in reaching consumers?
• How can marketing companies leverage new media in marketing?
• How could marketing companies allocate their budget into various media?
• Can traditional off-line media survive in the future?
• What will be the roles of advertising (or marketing communication) in the future?

Panelists

• Keith Niedermeier - Visiting Assistant Professor of Marketing, The Wharton School, Moderator
• Michael Lamb - Associate Principal, McKinsey & Company
• Erin Matts - Group Director of Strategy, Digital, OMD
• Eileen Mulloy - Associate Publisher, CondéNet
• Elizabeth Poon - Regional Brand Development Manager, Unilever
• Shiva Rajaraman - Product Manager, YouTube

Entry Filed under: Conferences, Events